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Bobby Foster


Robert M. Foster II
122 County Line Rd.
Lansdale, PA 19446-1438
215.822.4003 (h)
215.287.2339 (m)



  • Strong team leader with excellent communication skills and the unique ability to act as a well-informed liaison between customers, business stakeholders, and development teams.
  • Web pioneer, developing and designing web interfaces since 1995.
  • Electronic product strategist, expert in creating and delivering holistic, enterprise-wide, customer-centric solutions for multiple personas.
  • Expert at establishing best practices for requirements gathering and design artifact creation, i.e., use cases, personas, wireframes, workflow diagrams, storyboards, high-fidelity mock-ups, and prototypes.
  • Expert at conducting user research through multiple techniques - including contextual inquiry - and conducting user-testing.
  • Expert at UI and experience analysis and providing heuristic and expert reviews.
  • Broad experience with multiple methodologies, from RUP to Agile, to Extreme.


  • Establishing Best UX Practices and Methodologies
  • RUP, Agile and Extreme Processes
  • Business Analysis
  • Contextual Inquiry and Design
  • Requirements Elicitation and Gathering
  • Persona Development
  • Use Cases and User Stories
  • Interaction and Interface Design
  • Information Architecture
  • Storyboards, Wire-frames, and Prototypes
  • User Testing
  • Section 508 Compliance
  • Training and Presentations
  • Graphic and Web Site Design
  • Proficient in Photoshop, Visio, BBEdit, HTML, DHTML, XHTML, CSS, and the Microsoft Office Suite.


4/2007 - Present: Wölters Kluwer Health, Medical Research

Director of User Experience
  • Documented and distributed usability guidelines, web design style-guides, and created best practices and methodologies throughout the division.
  • Implemented more agile-like development process, using wireframes and high-fidelity mockups to quickly and easily document business requirements, test designs, and demonstrate requirements to IT.
  • Designed new eJournals platform, overseeing the branding and implementation of over 270 health journals and magazines; designed a mobile view for the platform as well.
  • Designed apps (iPad) for mobile journal experience.
  • Designed Wölters Kluwer Health corporate site, Audio books website, Image Sales website, LWW Jounals site, and numerous product-marketing websites.
  • Designed highly successful Lippincott Nursing Procedures and Skills product, Lippincott Nursing Advisor product, and new Pathology Network product.
  • Managed user-experience workload for multiple concurrent projects.

2/2006 - 4/2007: Refinery, Inc.

Sr. User Experience Architect
  • Worked with business stakeholders to recommend online strategies and to produce wireframes and other design artifacts (use cases, storyboards, etc.) for consumer-facing and doctor-facing product websites.
  • Designed websites for Singulair ®, Propecia ®, Fosamax ®, Maxalt ®, Cozaar®, Invanz ®, Cancidas ® and numerous other Merck pharmaceutical products.
  • Designed Merck's international management training portal.
  • Designed mind-models for Washington-based Bio-engineering lobby group.
  • Conducted market research, user research, and user-testing.
  • Aided in development of in-house design pattern library.

1/2005 - 1/2006: Go Daddy Software

Sr. User Interface Analyst and Designer
  • Developed custom internal development processes and custom design artifacts to meet the speed-to-market demands of the organization.
  • Designed Domain Name Management Center, the Wild West domain name reseller control center and storefront, numerous web-based applications i.e. Email, Calendar, redesigned the e-commerce product, Quick Shopping Cart and designed the online viewer for the 2005 Super Bowl Commercial.
  • Performed market research to gathered functional requirements for web-based applications, such as Calendar and Email.
  • Conducted ongoing user-testing of new releases and performed ongoing heuristic and expert reviews of existing products.
  • Oversaw in-house graphic design for online products suite.

2/2002 - 12/2004: The r.Smart Group, Phoenix, AZ

Experience Architect and Creative Director
  • Worked with administrators, students, and teachers to create design artifacts and design UI for Collegestepz.com, a nationally funded minority-serving decision tool for the Historically Black Colleges and Universities (HBCUs).
  • Designed corporate identity and collaterals for NATN and CollegestepzT.
  • Designed site, identity, training materials, signage, and all collaterals for the first-ever Open Source Summit.
  • Designed interactive tour of innovative Electronic Portfolio product.
  • Designed and implemented user experience for the r-smart website (www.rsmart.com) and for RSN (rsn.rsmart.com), the r-smart customer support network.
  • Designed web-based application interfaces, web sites, printed materials, tradeshow materials, and all other branded collateral for every major initiative at the company.
  • Documented internal standards and best practices.

12/1998 - 1/2002: SCT Corporation, Malvern, PA

Lead Interface Designer/HCI Analyst
  • Designed and implemented the online version of SCT's enterprise-wide flagship administration tool, Banner®.
  • Designed and implemented online distance learning applications, including Aspire® and online version of Learning Suite®.
  • Collaborated with Campus Pipeline™ and WebCT™ to design integration of SCT's online student-end administration tool with their existing online interfaces. Tested design candidates with users.
  • Developed course material and taught HTML classes to SCT SQL developers and UI design concepts to incoming SCT employees in the SCT Academy.
  • Created/Designed/Implemented a Web Design Standards Web Site.

1/1995 - 12/1998: Foster Graphics, Paoli, PA

Owner/Creative Director/Graphic Designer/Web Developer
  • Designed award-winning web sites, logos, brochures, packaging, corporate identity, trade show materials, posters, CD covers, promotional pieces, ads, kiosks, user interfaces, icons, and more for Chilton Publishing, AT&T, and others.
  • Pioneered site design for the world-wide web, building sites in spring of 1995 for customers such as Main Line Bank, Zany Brainy, SFS, and numerous others.
  • Designed customer-facing plumbing repair parts identifier programs for Lowe's Home Centers, The Home Depot, True Value, and Farm & Country Hardware Stores.


Main Line Macintosh Users Group. Program Director, Vendor Liaison;
Member of the Usability Professionals Association (UPA)

All Materials © Copyright 1995-2009 by Bobby Foster. All Rights Reserved.