Features on this Site

UX Services

An A-Z list of the services that can be rendered for your business, from Business Analysis through User Testing.

Sample Artifacts

A collection of artifact samples: wireframes, workflows, storyboards, use cases, and more.

Design Gallery

Get a brief glimpse into a diverse portfolio of web, print, user interface, and corporate identity projects.

Guidelines 101

A list of quick and concise tips to make your sites and products more usable.


From the Free Dictionary:



  1. One that is clearly superior or has the attributes of a winner: a champion at teaching.
  2. An ardent defender or supporter of a cause or another person: a champion of [usability].
  3. One who fights; a warrior.
  1. To fight for, defend, or support as a champion.
  1. Superior to all others.

Bringing Order to Chaos

Sometimes, WWW seems more an acronym for Wild, Wild West than it is for World Wide Web. Even now, decades after its debut, so much of the web remains a wild frontier where standards and design conventions are given little heed.

In those years, though, a great much has been learned about what works and what doesn't work on the web. By adhering to web standards, best practices, and widely-accepted design patterns, you can make your site more inviting, more user-friendly, and, in turn, more profitable.

The advantages to proper planning and up-front design work are numerous:

When you create and implement a repeatable process, time to market is shortened and project planning becomes more predictable.

When you adopt standardized design artifacts, you're able to communicate your ideas more concisely and more effectively to all of your stakeholders. Ambiguity is removed from your requirements and development process, fewer iterations are necessary to reach your goal, and rework is often eliminated.

The user experience becomes consistent, and products begin to share a similar look and feel. Ultimately, branding is reinforced, and customers are able to navigate across multiple products via a similar and familiar experience.

Soon, your customers and potential employees are seeing you as a world-class provider of products and services. And so is your competition.

All Materials © Copyright 1995-2012 by Bobby Foster. All Rights Reserved.